We operate two strategically located production facilities that adhere to stringent BIS standards and produce highquality Ordinary Portland Cement (OPC) and Portland Pozzolana Cement (PPC) under the Priya Cement brand. With infrastructure spending on the rise, we are strengthening our ability to meet growing regional demand through adequate production capacity and reliable logistics support. During the year, we optimised logistics efficiency by reducing sales to distant markets such as Kochi and Pune and increasing our focus on markets closer to our plants, supporting cost optimisation across operations.

During the reporting year, the segment navigated persistent market pressures, stemming primarily from consolidation among national players and regional weather conditions. The period commenced with declines in both revenue and EBITDA, reflecting lower volumes and a drop in selling prices. In response, we shifted our focus to stabilisation, resulting in improved realisations across most operating regions, although overall volumes remained flat. Additionally, we undertook operational efforts to optimise outward freight costs. However, the environment deteriorated during the monsoon season, causing volume reductions specifically in Andhra Pradesh and Telangana. This seasonal downturn, coupled with a marginal fall in sales realisation and higher coal consumption per tonne, impacted our margins.